The eCommerce industry is booming in recent times, given the major shift of businesses to the online world. It not only is more convenient but also provides a lot more options and opportunities for both customers and online sellers.
However, when it comes to building an online platform, WordPress is an essential tool. With it, you can create any kind of website you want. However, one shortcoming of the platform is that it does not allow you to set up an online store, especially without an eCommerce plugin. This is when using WooCommerce can help significantly.
WooCommerce is one open-source platform mainly built for WordPress. It allows the user to sell digital and physical products along with affiliated products from specific marketplaces. Along with that, it also includes the necessary features you might require while building your eCommerce site.
While the base version of WooCommerce is free, you can also find some reasonably priced extensions that can further improve your options even further.
When it comes to payment methods, WooCommerce can handle cash on delivery, Paypal for accepting payments from PayPal accounts and credit cards as well as BACS. In addition to that, this platform also assimilates other solutions such as Facebook, MailChimp, Zapier, Sage, Square, Shipstation, Stripe and many more.
That said, using this potent platform can be quite overwhelming for a first-timer. There are several features that you need to get familiar with for running a successful and effective operation. If you are planning on using WooCommerce in 2021, you must start by understanding what it is and how it can help you grow your E-commerce business.
With the basics out of the way, you can easily make sense of some of the primary features of the platform, in turn recognising the steps you need to take to make sure your business is successful. Further in this article, you will learn how to start using Woocommerce and some of its essential features.
How to Start with Woocommerce?
Once you have planned the overall outlook of your eCommerce site, you must install and activate the WooCommerce plugin on your new WordPress site. WooCommerce usually has a basic setup process that allows easy configuration even without much knowledge about E-commerce.
However, this basic process does not attend to each and every element necessary for launching your eCommerce site. There are several additional features that can further add convenience as well as value to your website. Here mentioned are three basic steps that can help you get started with WooCommerce.
- Finish the Setup Presented
Once you have activated WooCommerce, you will be transported to an on boarding wizard. This easy tool will guide you through the basic setting of WooCommerce. The first screen helps create the four most essential pages every eCommerce site needs, Shop, Cart, My Account, and the Checkout pages. These are the basic functionalities of any store, and with them, you can begin your sales right away.
The following page contains information about your locality of function and the currency you want to use. Here you will also get certain other settings like the units you wish to use to weigh and measure your products. With that done, you will get to a rather straightforward page. Here all you have to do is tick a box if you want to charge a sales tax through your website and also ship physical products.
The last page offers several payment options, out of which you have to select the ones you approve of. By default, the plugin will enable Stripe and PayPal; however, this can be changed later.
- Add the First Products
After you are done with the first step, you will want to set up your product catalogue. On your WordPress Dashboard, click on the ‘Products’ tab and then the ‘create your first product’ button. On clicking that, the platform will direct you to its editor that also consists of a few widgets.
Here you can type in the name and description of the products. You can also give in-depth information about the product by using the product data widget. However, you should remember to click the ‘Virtual Box’ if your products are digital.
Then you go on to setting the price of the product and determine if it is in stock. With that done, all you have left to do is upload an image of the product and make the product live.
- Allow Other Methods of Payment
As mentioned before, PayPal and Stripe are the two default payment methods set by the plugin itself. However, you can also allow cash on delivery, accept checks and bank transfers if you wish to. With more payment gateway options, there is a better chance of you increasing the conversion rates.
Nevertheless, to do that, you will need to install WooCommerce extensions for this. This step is relatively simple. All you have to do here is select the gateway options you want to allow and download the files necessary for it. However, not all WooCommerce extensions are free, so you might want to consider choosing the gateways that most of your customers will use.
With such versatility and customisability, it would not be wrong to say that WooCommerce is perhaps one of the best plugins helping you build an eCommerce presence. Knowing the basics of the plugin can help you grow your business a lot faster.