A design template is the easiest and the most reasonable option of designing a website- Agreed. But it is not a very great feeling to discover that your website is identical to somebody else’s company design. When on a tight schedule and limited-time option, organizations prefer picking up template designs for their website designing.
While templates dominate the web design platform, they have several limitations. Let us delve in to find out why design templates may not be the best option for your website: –
- No Flexibility
Custom websites can grow as your business thrives and expands. With a template design, you cannot get very creative with innovative layouts and structure designs. You must accommodate the mould given out to you. In case you must add or delete content, services, or products, the site may start looking unorganized. It will also create confusion for visitors or target audiences who are browsing the website.
Templates are restrictive and do not give the website owner the flexibility to arrange content as they please. There is a standard pattern that does not allow much room for customization. So, if you are looking for flexibility in terms of making upgrades and changes to your website design, stay clear of website templates.
- Not attractive
A website’s aesthetic appeal is the first impression of the potential audience. People tend to spend a longer time at websites that have a nice look with attractive visuals. The combination of colours, layouts the creativity with which each element is synced with another, all together build the aesthetics of a website. In a template design, you must manage the design given to you. You cannot do much when it comes to creating captivating visuals.
Web audiences are constantly looking for a new and unique experience. The stringent basic design of the website might fail to stir any positive reaction from the target audience. And if they do not find the website compelling, they will immediately leave it, leading to a loss of traffic. Moreover, you must segregate sections and clearly define the call-to-action, which might get lost in a template design.
As the template design is predefined, it increases the work-in-hand of the website owner who must constantly upgrade and revamp the website in alignment with the change and adaptation of new business strategies, product launches, and other improvisations to the website. This becomes a very time-consuming process as the website owner must decide how to fit in all the elements.
It is recommended to take the services of a professional website designer who will plan, design, and develop the website in an organized and planned manner. It will reduce your hassle, save time, and give better website design results.
- Originality matters
Just like we discussed in the above sections, are you ok with the idea that your website looks exactly like someone else? With a website that has nothing new to offer, it will fail to draw traffic. Also, these spaces are predefined, meaning you must cramp up all your content into the given spaces, no matter what. Template design websites are much slower than custom-designed sites that are built for your brand. The reason being that template designs use tons of coding that you might never use. In this process of serving all kinds of markets, the site tends to become slow.
- Technical support
When you get your website designed by an experienced team of website designers, they will investigate the various areas of regular updates, technical support, customer queries, and so on. In a template design, technical support is very generalized. If you are looking for specific solutions to your website issues, it could become an uphill task.
As for updates, template platforms have a mammoth amount of technical support every month. Imagine updating your template design website that is already short of space due to excessive coding. Your site will become slower and inefficient.
- Conversion concerns
When designing templates, many designers do not think whether they will be appropriate for the end-user. Secondly, what worked for one website might not work for another website. Design is all about the context and when you are using a template, you cannot be sure for what context was it designed. All these factors of selecting an inappropriate template design led to poor conversion.
Template designs can be used by anyone who wanted to launch their website ASAP. The problem here is that templates are designed for convenience, and not conversion optimization. To create a focused and simplified experience that attracts the user, you must get a custom-designed website.
Design trends keep emerging and they are blindly implemented in templates without considering any consequences. Are the extensive features required in the templates? Will the ghost buttons be suitable?
It is impossible to answer these questions for a design template. On a real website, a lot of quality information needs to be communicated. This content must be periodically updated and customised as per the business plans, market trends, and customer demands. Customisation is just not possible in a template design.
If you are seeking to design a constructive website with good quality layout and structure, look for web designing services that build the website around your content, and not vice-versa. Also, ensure that the website is compatible on all devices from a mobile to a desktop offering a pleasing user-experience.