The concept of UX initially revolved around usability. It has however evolved from ascertaining how easy a product is to use, to including all aspects of user experience to deliver a successful product. A UX design must be based on consumer actions. i.e., not just how a user design feels, but also how it works.
In the words of Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works.”
As per Peter Morville, an authority in UX design, 7 elements create a fulfilling user experience.
In this article, we discuss all the 7 parameters that are essential for creating a brilliant user experience:
If a product/feature/service does not serve its purpose, quickly and efficiently, it will not be able to compete in the market. Designers often start their planning by deciding how they will make their product useful for the users,
It is important to note that factors like aesthetic appeal may be ‘useful’ only to the onlooker who appreciates the ‘non-tangible benefits’. For example, a painting or a video game is termed useful in UX even though it does not accomplish a goal, as it delivers non-practical benefits of pleasure, beauty, fun, and so on.
A product/app/website must enable users to achieve their goals efficiently. The 1st generation of many computer games was less efficient and usable, and as these flaws were corrected over the next generations, they were embraced by the users. The first generation of MP3 Players lost out to the iPod when it was launched, as it was much more usable and efficient.
For example, Netflix has an autoplay feature that starts off the play mode of the trailer when the cursor hovers over the thumbnail. Users do not enjoy this experience and have mentioned this drawback in their reviews.
With user retention span diminishing at a very fast pace, products, services or content should be easy to locate.
How will a consumer buy a product if they cannot easily locate it? Their browsing experience must be seamless with fewer steps and a simple interface that is easy to navigate.
The search engine of any app must be robust and fed with a wide gamut of keywords for ease of search by the browsing community. Also, your products/service must have proper listing under relevant categories so that they can be located on search engines or social media platforms where potential customers may conduct searches.
Credibility is what makes users trust the brand that it will deliver exemplary services or products. A credible online shopping app will lure more customers who return for purchases. Reviews on a website are another important yardstick for ascertaining the credibility of a website. Reviews should be genuine instead of fake.
The app should not just be genuine, it must work efficiently for a reasonable amount of time and present accurate facts. The customer will align with the user experience till he 100% trusts the product.
- 5. Desirable
Two brands could be delivering similar top-notch services, are useful, and findable, and customers trust both brands. However, one brand could be more desirable than the other. This is owing to factors like image, identity, branding, aesthetics, and so on. If people appreciate your app/website, they will leave positive reviews for users of the website.
For example, take the case of car making companies. While Skoda and Porsche both make cars, Porsche will be the more desirable option. Customer satisfaction is key to creating something spectacular that your customers admire and recommend to others.
If a product caters only to a specific community or clientele, the brand value of the product is diminished to an extent. They design products that might not be usable to people with limited capabilities such as hearing loss, impaired vision or motion, or learning impairment. Companies often ignore this aspect of user experience as they find it futile spending. During the planning design stage, a product design must be planned to align with different types of people in society.
A product/service should have a friendly interface design that can be accessed and used by people of all ranges of capabilities. Also, creating designs with accessibility is now a legal requirement in many jurisdictions, though implementation yet to come into full force.
When you are developing a product, plan it in such a way that it serves a two-way benefit. Not only does it deliver value to the customer who buys it, but the product also boosts your brand reputation. An inexpensive product that solves a high-worth design problem delivers the best user experience. Customers will love the product and become the greatest advocates of your brand.
After all, a great design is what differentiates an outstanding product from its competitors. You can improve your product design by listening to your customer feedback and reviews and implementing them on your product.
As explained, all these 7 factors play a major role in influencing the user experience of a product. People are enthusiastic about products that deliver a well-rounded experience and recommend them to others. A designer must keep these elements in mind while working on the UX Design of the product to establish success in the competitive market.