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The Power Of Online Reviews For Small Businesses

When purchasing a product, published customer experiences are vital. In an eCommerce-centred world, we often turn to customer reviews for the final verdict. Customers have started putting their faith in the reviews of other consumers rather than companies and brands.

Studies show that almost 94% of online shoppers said that a negative review persuaded them avoid visiting a business.

This confirms that having positive customer reviews helps small brands strengthen their online footprint. Your web design agency in Melbourne must offer excellent website experiences so that customers leave positive reviews about your website.

Let’s now discuss the power of positive online reviews for small businesses:

  1. Increases brand exposure

Customers leave reviews for brands, products, and services across multiple websites, social media accounts, and eCommerce portals. As they are mentioned at many places all over the web, it increases the brand’s online presence organically. Positive customer reviews also boost your organic SEO.

Next, when customers search for products in your industry, your business name will appear higher on the search results. Many web designers in Melbourne leave no stone unturned to ensure that every element from the interface to the push-buttons are in order so that the customer’s buying experience is top-notch.

  1. Social proof and acknowledgment

Online reviews are the biggest benchmark of social proof, which in turn, impacts sales. Many companies manage higher sales by simply adding numerous online reviews for their products. Customers read these reviews, develop a positive image, and make the purchase.

The Power Of Online Reviews For Small Businesses » Visual Development

Source: https://mention.com/wp-content/uploads/2018/09/image6.png

SeriouslySillySocks drive huge sales on its website as compared to its other sales avenues. The email encourages clients to leave a review, in exchange for discount coupons. Customer feedback creates social proof for their products. This is the biggest acknowledgement of customers’ trust in them.

  1. Highlight positive reviews in PR and influencer outreach campaigns

While doing brand promotions, companies can talk about their customers’ positive reviews. These are authentic proofs of the brand’s great services. So let reviews do the marketing for you. PR campaigns are run on social media channels, influencer campaigns, or website pages. Ensure that the local celebrities and public figures who advocate your small business, mention the ‘social proof’ in their marketing campaigns.

While designing/revamping websites, web design agencies in Melbourne can place positive customer reviews at strategic places on the website for maximum user visibility.

  1. Visibility

While making a purchase, we often search Google or Facebook for products and services. These giant platforms have a specific way of indexing content, websites, and brands. These authority websites value the power of fresh and unique content. As reviews get added, the fresh content puts brands right on top of the search results. Positive customer reviews add to the content value of the brands, thus giving better SEO results. And as you are ranked higher your brand visibility increases. People notice you more and establish you as an authority in your industry.

  1. The conversation keeps growing

All reviews ‘good’ and ‘bad’ tend to spread like fire.

The Power Of Online Reviews For Small Businesses » Visual Development

Source: https://mention.com/wp-content/uploads/2018/09/image5.png

In the above image, Houston-based orthopedic surgeon Dr K. Mathew Warnock got his first 100 five-star reviews over five months. When these reviews were published on the medical specialist’s site, it increased his organic search traffic by 23%. As a result, he received better reviews on Google+, Facebook, and Health-grades, which further escalated his medical career. This was possible by the efforts of the Search Influence agency that teamed up with GetFiveStars.

As more people read your reviews, they tend to discuss and recommend your business. They leave positive reviews on many platforms including external websites like Yelp, FourSquare, and TripAdvisor for people to see the reviews. Google collects data from these websites to position brands/websites in the search ranking results.

  1. Aids in decision-making

Consumers have a wide variety of products to select from. The buying decision has become very complex. They spend an ample amount of time evaluating products, comparing them one against the other, and so on.

A robust positive review can do a lot to influence the buyer’s decision. It instantly helps him make a buying decision and cuts time and effort wasted in browsing and comparing products. For example, you are contemplating buying a dress that looks very short in the image. If you see a review posted with a picture, you will get an exact estimate of size and length.

Takeaway

Some authority websites take the cake when it comes to the ‘value’ of reviews. Sites like Google, Yelp!, and Facebook reviews are trusted by the audience. Brands must aim for getting positive reviews posted on these websites. It increases the small business’s visibility, credibility, and outreach. Brands benefit by getting better engagement and conversions.

Experienced web agencies in Melbourne design websites for small businesses to ensure that their positive reviews get maximum exposure.