Responsive Web Design
It is the feel-good positive experience that compels us towards something. None of us like a bland, dull, and unresponsive presentation, isn’t it?
Yes, you guessed it right. We are talking about website design. We all warm up to an interactive interface that gives us a personalised interface experience. We instantly connect to the company and visit again and again. Leads and conversions are sure to follow.
Thanks to the adaptive design of the website, your website (and its pages) can adapt and offer the best experience to users, whether they are on their desktop, laptop, tablet or smartphone. To make this happen, however, your website requires a responsive design.
Responsive web design relieves web designers, UI designers and web developers from creating websites day and night for each unique different device in existence. It makes life easier for business owners, marketers and advertisers as well.
A responsive website design is a very important aspect of attracting potential customers and lead generation. In this post, we will discuss how businesses can generate more leads with their responsive design. Let’s get to it!
How a Responsive Design website can help
How are consumers accessing your website, on their desktop, tablet, or their smartphone? These days, the target audience is browsing on all kinds of gadgets. This implies that your website must be compatible with all devices.
A responsive design, dynamically adjusts to the device on which it is viewed, i.e. smartphone, computers, laptops and tablets.
As you see, a responsive design will either deliver altered navigation or menu options. You have to optimally design your website so that all important elements of your web page are optimally displayed and the audience can easily spot what they are looking for.
Here are some suggestions for a responsive website design:
- Optimise your website design for speed
As per Neil Patel, “40% of users abandon a site if it takes more than 3 seconds to load”
Obviously, with a vast sea of websites offering similar services, consumers are spoilt for choice! Apart from an aesthetically pleasing website, a quick loading website helps to create an impressive impact on the business. Further, you can use compressed images and a sleek interface for a smoother browsing experience.
- UI Design
People return to websites that offer them an immersive experience. An engaging design, interactive interface and convenient functionality are elements that you must consider while designing your website. Make judicious use of your website space and place menus, buttons, and navigation bars such that they are easy to access.
And yes, do not miss out strategically placing the landing page button. It might just be the ultimate gateway for your website’s lead conversion.
- Mobile devices and their Responsive Design
As per the reports of a Pew study, “17% of the U.S. cell phone adult users prefer using their phones instead of desktops, laptops, or tablets for accessing the internet. “
The last decade has seen a phenomenal rise in the use of mobile devices and the functions they offer. While commuting to work or just for a leisurely glance, people are browsing apps over their smartphones all the time. As a business owner, if your website is not optimised as per your mobile device resolution, the bounce rates can be very high.
Finally, are you ready to revamp your website?
Personalisation is the need of the hour that all businesses must embrace. If you are not prepared to deliver a responsive experience to your clients, you will be at a big competitive disadvantage. Deliver your clients a world-class experience and in turn, enjoy lead generation and better business prospects.
Contact us now for more information.