Whether you’re launching a new business and need a website to go with it or you feel it’s time to upgrade your website in order to attract more customers and keep up with the competition; one of the things that is, no doubt, on your mind is the cost.
Understanding the costs and budgeting accordingly is key when taking on a large business project like this. And it’s also important to understand the sacrifices that are necessary to make when looking to cut costs during the building of your website. You can find out about the costs of building a website in Australia below.
8 Steps to Building a Website
Planning and Preparation
There’s a lot of planning that has to be done before you (or a professional) set to work building a new website. Your requirements and specific priorities will need to be outlined so they can later be communicated to the professionals you work with. It might also make sense to put a project manager in place to oversee the planning and preparation process.
The structure of the site refers to how your whole site links together and how the various pages connect. That’s important from a user experience point of view. Without considering this aspect of website design, you’ll end up with a site that’s difficult to navigate for visitors.
Content writing is another part of the website you’ll need to cover and pay for if you’re going to take your new website to the level where you want it to be. Your site needs: content in the form of an About Page, landing page content, product descriptions or whatever it is you’re trying to offer to visitors.
Graphics and Media
One of your aims will, no doubt, be grabbing and keeping hold of the attention of your site’s visitors. In order to do that, you need to make use of strong graphics and relevant examples of media that are incorporated into the site’s design.
Working with a web designer is another cost that will need to be covered. A good designer will create a design that not only looks great but also aids a positive user experience. They’ll focus largely on the aesthetic side of the site though.
The job of the developer or developers you hire to work on your website is to take the design that’s been prepared and turn it into a functional website. These are the professionals responsible for delivering your new website’s functionality.
The testing phase is important because you need to know where problems lie in the site’s code ahead of the official live launch. This will help to make sure that your site’s user experience is up to the professional standards of the web so visitors don’t have to deal with frustrating problems.
In terms of regular, ongoing costs, you’ll first need to find a hosting service you can rely on, as well as covering ongoing maintenance costs. Things like domain name renewals, SSL certificates and security software will need to be budgeted for.
The Various Cost Levels
A Simple Static Website – $1000-$2500
For the most basic website, set up will usually cost around $1000, but a website such as this will be static and have a very limited number of pages. These kinds of websites are good for conveying limited amounts of written content and information, but not much more than that.
A Website that Will Attract Traffic and Encourage Conversions – $2500-$5000
For a more advanced website that can convert customers and create conversions, you’ll be looking at spending more than $2500. This type of site should be able to attract traffic and push visitors towards conversion, and that costs a little more money.
An eCommerce Website – $3500-$12000
A fully advanced eCommerce platform will require a little more in terms of functionality. Complete and efficient gateways for processing payments and dealing with large product databases makes a website more expensive to develop. Things like pop-ups and upselling techniques can also add to the cost.
Custom Site with Advanced Functionality – $12000+
Websites that require more advanced levels of functionality, such as portals for users and clients, complex backend systems and customer tools and functionality tend to cost in excess of $12000. These are the kinds of websites usually built by large businesses with complex and quite specific requirements.
Factors Influencing the Cost of Your Website
The Number of Pages
One of the major things that’ll impact the costs of this project is the number of pages needed to create a website that meets your requirements. For every extra page required, there’s extra design work, more testing and more complex SEO considerations that need to be made.
The Level of Customisation
Businesses that are happy with a templated design and a simplistic approach to development can get away with spending less money on their website. However, those kinds of websites also come with obvious limitations. A website with a greater level of customisation in place will be more expensive to put together.
The Type of Content
The type of media and content used on your website will also impact the cost. If you want to take bespoke photos or video content, that will obviously add to the overall costs. The more skilled professionals you need to hire throughout the process, the more money you’ll need to spend.
If you want to make sure that your website is easily found by your target audience via search engines, it’ll be necessary to put some money into SEO. Improving your ranking and ensuring your pages can be crawled by search engine algorithms is something that is vital in this day and age. This can be a costly process when done right.
Additional Features and Functionality
Any extra and/or custom forms of functionality or the addition of niche features will, again, push the cost of creating your website up further. As we’ve discussed above, this might include things like payment systems, client portals or content that’s gated to specific visitors. Every website is unique, you’ll likely have some particular features or functions that you have in mind.
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