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How Fast Should My Website Load As I’m Losing Sales In 2022?

The optimum website loading time is 1-2 seconds. In short, a website should load as soon as possible!

The loading time is a mammoth impact on the success of a website. If your website takes very long to load, the bounce rate will surge. This will result in reduced traffic. You will end up losing customers which will impact your sales.

Quick loading time is even more crucial for e-commerce websites. They will lose customers if their checkout time page takes longer to load. Look for a competent web design agency in Melbourne that designs beautiful responsive websites that take minimal loading time.

In this article, we will identify all factors that lead to slower website loading. We will also discuss ways to increase website speed.

How can I check my loading speed?

Google offers simple page loading speed tools that enable brands and marketers to check their website page loading speeds. Page Speed Online is a tool developed by Google Labs. This tool tells you if your pages are loading too slowly. It also suggests some tips for improving your page load performance. At the website design and development stage, discuss the loading speed during the trial runs with your web designer in Melbourne, to ensure faster speeds once the website gets launched.

Desktop vs Mobile: Average page loading speeds

As per a survey, the average time it takes to fully load a webpage is 10.3 seconds on desktop, and 27.3 seconds on mobile. In a 2018 study, mobile devices accounted for 58% of site visits and 42.3% of total time spent online. More people browse on mobiles than on desktops, even though desktop versions are faster and offer a better browsing experience.

So we see, it’s always a good idea to have a mobile version of your website. Make your mobile design requirements clear to your website design agency in Melbourne. And as the use of mobile phones is growing, more people are expected to browse through mobile devices in future.

Further statistics suggest that 85% of mobile users expect faster page-loading than they do on desktop, while 14% of shoppers expect pages to load instantly on mobile.

How Fast Should My Website Load As I’m Losing Sales In 2022? » Visual Development

As a marketer or business with a website, here’s your goal.

It is important to note that you cannot use the same website coding on your mobile as you do on the desktop. The coding has to be customized for a seamless smartphone experience to offer lower page loading times.

Slow website speed impacts:

  • Sales
  • Customer loyalty
  • SEO ranking

Three important ways to improve your page loading speed

GZIP compression tools. Big size high definition images lower the page load performance considerably. GZIP can reduce the size of the files on your website by up to 70%. Also, they do not sacrifice the quality of images or other graphics.

  1. Save your CSS and scripts as external files.If your stylesheets load up every time that your visitors click a new page on your website, it will slow your page loading. You can save your CSS and scripts as external files. Thereafter, only those files will load up that you need and individual pages will load much more quickly.
  2. Use caches.If you enable your cache settings, in times of slow loading, your website can bank on cached versions. Updated cache versions give the same look and feel as the up-to-date versions. You should consider using CDN like MAXCDN or KeyCDN to serve your pages. Speak to your Melbourne website designer for various CDN alternatives that are cost-effective as well as high in performance.

4. Reduce server response time

The amount of time your DNS lookup takes is a big factor in determining your website page speed.

A DNS, or domain name system, is a server with a database of IP addresses and their associated hostnames. When you type a URL into their browser, a DNS server translates that URL into the IP address to identify its location online. Ensure that you use a speedy DNS provider that quickly locates your address and enhances your website loading speed.


Your website’s exit rates will start climbing if the web pages take a long time to load. As per a survey from, over half of the internet users expect a website to load within 2 seconds. If it takes longer, customers lose patience and start looking toward your competitors who offer a better e-commerce experience with a fast page loading speed.

Customers do not like to visit websites that take time to load. This is a primary factor that must be taken into account when you decide on getting a website designed. Make your page loading speed goals clear to your web designers in Melbourne right at the start of the project.