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Digital trends 2022 That Every Web Agency In Melbourne Should Know

Web Agency In Melbourne

Digital technology has put one marketing element to the forefront- ‘Customer Experience’. One who discovers the secret to offering the best-personalised experiences has the key to success. Businesses are striving to keep up with the rapidly changing industry changes. Businesses need guidance from their web design agency in Melbourne to stay abreast of the evolving digital trends.

Let’s discuss the latest digital trends of 2022 that web design agencies and businesses must know:

  1. World-class customer experience

Gone are the days when companies convinced customers to buy their products/services. brands are focusing on building a brand value by offering the best-in-class customer and service experiences to their clients. Customers expect an impeccable consumer experience right from buying to after-sales.

The evolution of online content has given consumers the power to voice their opinions. A web design agency in Melbourne must focus on building a quality user experience. Once the consumer trusts your brand, they will become your greatest advocates. They must focus on building websites and designs that engage the users and compel them to come back for return purchases.

73% of people say that customer experience is an important factor in making a purchase decision. Once companies can deliver a phenomenal user experience, they will reap profits that go even beyond their highest expectations.

Digital trends 2022 That Every Web Agency In Melbourne Should Know » Visual Development

https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf

  1. The Metaverse

Facebook changed its parent company’s name to Meta in October 2021. And that’s when metaverse caught marketers’ attention.  The metaverse refers to the network of 3D virtual worlds that connects augmented reality, virtual reality, gaming platforms, and videos, offering a conducive environment where people work, play, and socialize.

As stated by Patrick Casey, director of growth marketing at digital health brand Felix Health, metaverse has the potential to offer a new set of performance metrics. Marketers can stretch their imagination to offer phenomenal content, and get invaluable insights that will help them map their future marketing strategies. Brands that tap into this trending digital technology can benefit from the first-mover advantage.

  1. Non Fungible Tokens(NFTs)

It’s time for digital marketers to get geared for the Web3 world. They should experiment more with blockchain technology as the web3 is more decentralized. Non-fungible is one aspect of blockchain. NFTs are the digital version of non-fungibles—these include unique digital assets of value like an animation, GIF, audio/video file, or meme—that exist on a blockchain spectrum.

Web designers in Melbourne must be acquainted with this evolving technology and tap into these digital assets. Giant brands will foster more partnerships globally to build their brand community.

  1. Story-driven content visualization

Readable content is gradually being replaced by visual and voice searches. Voice searches are becoming the preferred choice for consumers. Though we should not overlook the fact that visuals and videos are still an important element of brand story-telling.

Digital trends 2022 That Every Web Agency In Melbourne Should Know » Visual Development

https://marketinginsidergroup.com/marketing-strategy/marketing-trends/

Giant search companies and popular brands are investing in visual search technology. 62% of millennials say they are more interested in visual search than any other new technology. Digital marketers can use novel techniques of data visualizations, infographics, images, and videos for their website content. It makes the content more captivating and readers remember your message better too.

  1. Personalization

Consumers today are flooded with a multitude of marketing messages in their mailboxes. What will make them sit up and notice your brand message? It’s your personalized tone that will lure them. Give your customers a personalized experience where they receive exactly what they are searching for.

Technology-driven tools like AI combined with data monitoring, collection, and insights from social media enable marketers to create a hyper-personalized experience. Expert web designers in Melbourne offer a complete package from content to design to product recommendations that solve the consumer’s purchase queries.

  1. Zero and first-part data

Cookies are on their way out by the next year. Marketers must design campaigns in 2022 where they can create their first-party data such that they are no longer not dependent on others’ data. Data collection methods include email, newsletters, social media, and CRM tools.

Digital companies and brands must also take into account Zero-party data. This is the data given directly by the consumer through online interactions like surveys. This mechanism will enable digital agencies to create a more well-curated and personalized marketing campaign.

Companies can access users’ information using Google’s Privacy Sandbox without tampering with their privacy.

  1. Social commerce

In 2021, big names in retailing like Walmart added social commerce features to their campaigns. They integrated their eCommerce platforms with social media channels like TikTok and Instagram. This trend continues in 2022 as social commerce seems a winning strategy for companies.

Social commerce is a unique and creative way for marketers to put their items in front of potential customers. But this 2022 marketing trend is being equally embraced by the smaller brands. Many small businesses of apparel and cosmetics have set up their Instagram shops and are running successful businesses online.

With Instagram Checkout, brands can market as well as sell their products directly through the platform. Tik Tok is incorporating influencer marketing with tools like Creator Marketplace, where brands can find creators that align with their products and interests for meaningful user engagement.

Wrap-up

Brands should be on the lookout for experienced web agencies in Melbourne that are abreast with the evolving digital trends in 2022. This is an exciting year for design specialists and digital marketers! With principles of customer retention, loyalty and advocacy, brands can offer customers the most amazing digital user experience. Offering a consumer-focused experience is the foundation of building strong relationships with customers.